Budweiser pitches to White House: make opening day a national holiday

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Hall of Fame shortstop Ozzie Smith has teamed up with Budweiser to make MLB Opening Day a national holiday via a petition to the White House. (Photo: PRNewsFoto/Anheuser-Busch) Hall of Fame shortstop, Ozzie Smith, has teamed with Budweiser to make MLB opening day a national holiday via a petition to the White House. (Photo: PRNewsFoto/Anheuser-Busch)

The White House should prepare for another beer summit.

Hall of Fame shortstop, Ozzie Smith, has partnered with Budweiser, the official beer of Major League Baseball, to make opening day a national holiday. A petition for the cause launched today at WhiteHouse.gov.

“On opening day, every team is in contention to win the World Series,” said Smith, once the shortstop for the St. Louis Cardinals. “Nothing can top that optimism, with the excitement felt at every level of play — from the players to the most casual of baseball fans. Now, let’s make it an official holiday so that everyone can join the celebration.”

For opening day to be considered a day of national observance, the petition needs 100,000 signatures within 30 days to warrant administration review and a response from the White House.

To make its pitch, Budweiser is launching an extensive campaign, complete with an online video series featuring Smith and digital advertising buys on ESPN.com and MLB.com.

Opening day is March 31. Baseball fans 21 and older can sign the petition here.

 

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