The White House has directed federal chief information officers to help prioritize particular information about the coronavirus in internet search results by incorporating new standard tags into all relevant webpages starting Wednesday.
Schema.org — a community founded by tech companies like Google, Microsoft and Yahoo — created the tags to be added to the code of any website containing information on COVID-19 prevention, disease spread, quarantine rules, travel guidance, and testing.
U.S. Chief Technology Officer Michael Kratsios, Federal CIO Suzette Kent and White House Chief Digital Officer Ory Rinat issued the call. The officials also asked the Network and Information Technology Research and Development program to circulate instructions for digital teams publishing urgent coronavirus announcements.
Today, Federal CIO @SuzetteKent45 & @WhiteHouse CDO @OryRinat join me in encouraging Federal, state, local, & industry CIOs to use new https://t.co/bLBD8Tu143 COVID-19 tags to help Americans find the most timely and relevant COVID-19 information online. https://t.co/zsE22sDxet
— Michael Kratsios (@USCTO) April 15, 2020
With agencies using the tags, search engine queries will be more likely to yield the latest official public health announcements and information. State and local governments can flag closures and changes in restrictions, while pharmacies, clinics and businesses can identify COVID-19 testing sites and hours of operation for their communities.
Agencies continue to develop tags for scientific and other auxiliary COVID-19 information. The National Science Foundation-funded Open Knowledge Network, Department of Energy and National Institutes of Health are behind that effort.