Digital messaging for government information sees surge

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International, federal, state and local governments saw a big bump in people digitally connecting with them for information in 2013, according to a report released Jan. 22 by GovDelivery.

The report found 50 percent more people were connecting with public sector organizations through email, text message and other digital forms compared to 2012. About 60 million people are signed up to receive digital messages.

“Thousands of public sector organizations have recognized how digital communications can directly drive program results and impact mission goals,” said Scott Burns, CEO and co-founder of GovDelivery, in a statement.

Six billion messages were sent from government organizations to the public in 2013, the report said, an increase from 4 billion in 2012.

Of the 6 billion messages sent, the most popular keywords in subject lines include information about space programs, health, schools, services and veterans.

The most-shared government message of 2013 came from the IRS. The message informed employers they could save on taxes by hiring veterans. The second most-shared message was from NASA showcasing the Crab Nebula.

Government agencies saw extreme growth in messaging acquisition for specific topics as well. The Centers for Disease Control and Prevention’s healthy aging topic had a more than 2,000 percent increase in people signing up to receive messages.

“Thousands of public sector organizations have recognized how digital communications can directly drive program results and impact mission goals,” Burns said.

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Applications & Software, govdelivery, mobile and wireless, mobility, Social Media, Tech
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