VIP tickets released for The Front Row fashion event with Jessica Alba

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FrontRowWashington doesn’t have Bryant Park, but we have Bethesda Row, and this May it will become the city’s style headquarters.

VIP tickets go on sale today 10 a.m. for The Front Row, Bethesda’s three-day fashion event happening May 17-19. The annual event centers around a catwalk, showcasing looks from top Bethesda Row retailers. Georgetown Cupcake sisters Katherine Kallinis and Sophie LaMontagne will emcee the show, where celebrity mom Jessica Alba will sit front row.

Alba will also sign copies of her new book, The Honest Life, and dish on her personal style at a pre-show event for special ticket holders.

A D.C.-premiere of The Tents, a documentary giving a behind-the-scenes look at the rise of New York Fashion Week, will screen as part of The Front Row.

The shops at Bethesda Row will celebrate the fashion event with a weekend of free gifts and discounts.

VIP tickets can be purchased from Gilt City.

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